As a mother to three young children, a military spouse, and a full time business owner of a photography studio, busy is an understatement for my schedule. At this chaotic stage of our lives, trying to maintain a healthy, balanced lifestyle can be such a challenge. In an ideal world, I'd buy all organic, never feed my kids fast food, go to the gym three times a week, and only shop local. But we don't live in an ideal world, and I fed my kids Wendy's twice this week, soooo....yea. Organic food is expensive, and with Amazon available 24/7, living convenient over well can be really tempting. When we first got stationed here in Groton, Connecticut the only local place I could find that sold cloth diapers, or earth-conscious dinnerware for my kids was Fiddleheads CoOp in New London, Connecticut, a smaller supermarket with a rather limited inventory for my shopping list.
Enter Nurture Nest. As tempting as Amazon can be when you're lying in bed at 2am nursing your baby, quality and green products aren't exactly easy to come by, despite their wide variety of options. I found Nurture Nest on one of my session scouting trips through Niantic Connecticut a couple years back, and let me tell you, it was love at first sight. This store has so much to offer! And the owners (Becky and Korie) are so friendly and knowledgable about all things baby! These girls know their stuff and go to great lengths to provide the service and expertise you'd be hard pressed to find anywhere else locally.
I love to brag about my favorite places to shop, and there's no shop or owners more worthy than Nurture Nest. Scroll down for an in-depth peek inside their adorable store, and read their responses as I picked their brains about their business.
Can you share with our readers a little about you and your families? Where are you from originally? How did the two of you meet and end up opening shop together in Niantic, CT?
Nurture Nest is a company founded on the principle of parenting naturally. Offering parents the essential products and tools needed to raise their children in a "modern natural environment." Korie & Becky both grew up in southeastern Connecticut and are passionate about providing support to families in such a community-based town. Korie is the original owner of Nurture Nest, and Becky started as a (very loyal) customer and became a partner.
Can you share with us your "why"? What inspired you to open your store? What is your mission as business and store owners?
Our focus with Nurture Nest is to provide a community-based parenting approach, focusing on more eco-friendly, natural alternatives to mainstream baby products. We believe in the value of one-on-one education to ensure families choose the best products for them! We are passionate about helping other moms feel good about the choices they make, and providing that safe space to come visit.
What is your ideal demographic? What type of individual do you feel would benefit most from the products and services you offer?
We cater to families from pregnancy through preschool-age, but we have products for everyone in the family! We are proud to now offer most of our inventory on our website, and families can register with us for baby showers! Our customers find us because they are conscious of their impact on the environment, and want to find safer/more natural alternatives without losing quality and performance.
In reviewing your website, it's obvious you offer a great deal of products for purchase online. Do you have a preference for in store purchases versus online ordering?
We love the ability to reach families all over the US (and abroad!), but nothing beats being able to give a customer one-on-one consults! It is still fun for us to see where our Nurture Nest packages get mailed out to, but being able to form personal relationships with our customers is an experience we cherish.